Businesses are willing to invest hundreds of millions of dollars
of their marketing budgets into endorsing clubs, leagues, events and athletes,
to ensure that their brand is associated with success. Whether a sportswear
company agrees to supply kit or gear to a sportsmen, so that people will try to
emulate their heroes by buying the same items, or if companies want to
advertise their products with sports teams they know will be featured on
television due to their skill and popularity, sponsorship deals can be big
earners. In some cases, athletes and teams can even get most of their income
from endorsements rather than from prize money and salary, making them hugely
important to the overall running of sports around the world.
This Post will look at the biggest sponsorships deals around the world, from
athletes at the top of their game to teams and events that are known in
countries throughout the globe.
